Ray Tolbert

For the first time in two decades, The Virginia Lottery was looking for a new creative agency.

Fable Branding brought me in to help with their pitch. I wrote a script called “White Elephant,” inspired by a holiday party I once attended that got out of hand quick.

The client liked the script so much that it was the first work they produced after awarding the account to Fable.

Client: Virginia Lottery
Creative Direction: Fable Branding
Copywriter: Ray Tolbert