National Geographic needed an experience for SXSW to promote their first scripted series Genius.
I helped create the concept of a robotic arm that drew tweeted selfies using Albert Einstein's own handwriting and equations.
Client: NatGeo
Creative Direction: Deeplocal
Copywriting: Ray Tolbert
Others wrote nice sentences about it:
“The Further Base Camp activation included a “Genius” chalkboard that allowed users to tweet a headshot of themselves, which was then turned into a chalk portrait made of squiggles and mathematical equations and delivered to them via Twitter;”
